Sky Mobile added 108,000 SIM Only and contract customers in the first quarter of 2017, new financial results show.
It’s a good result for Sky Mobile as a relative new kid on the block. It uses O2’s mobile network for voice calls and 3G/4G data.
While its satellite and pay TV services have been running since the 1990s, Sky only starting selling SIM Only deals in January 2017.
In September 2017 Sky beefed up its data offering with a 10GB plan for £20 a month, and cut the price of its 5GB data, unlimited calls and texts plan to £15 a month.
Sky’s Director of Mobile Liz Wynn says Sky Mobile was launched “to offer more flexibility and great value…ideal for people who want to use their phone to do it all – from streaming, browsing and watching to gaming.”
Over the last six months Sky have aggressively targeted new customers with a range of product launches, including their loyalty scheme Sky VIP.
Anyone buying Sky TV or broadband is eligible for Sky VIP. New customers are automatically registered for Sky Silver VIP – the lowest tier – which includes prize draws and priority tickets to events and shows. The most long-serving households sticking with Sky for more than 15 years – Sky Black VIP – get to upgrade their TV to Sky Q for free.
Sky says 1 million of its customers are now with Sky VIP.
Jeremy Darroch, Group Chief Executive at Sky, added that UK consumers were “responding well” to Sky Mobile’s entry into the market.
“This quarter we focused on accelerating Sky Mobile customer additions with growth of 108,000, which is 46% faster than in Q4,” he said, in a statement to the London Stock Exchange.
Sky Mobile data bonus
Every month any data left over that you’ve not used is automatically rolled over into a Sky Piggybank. This tool saves your stored data and saves it for up to three years, for you to dip into any time you like.
If you suddenly get into a particular boxset that you have to stream to your phone, or end up using far more calls than you thought, you can switch up your SIM Only deal with Sky. For an extra £10 a month you get unlimited calls and texts bolted on.
Sky Mobile deals
All Sky Mobile deals are 12 month contracts.
The cheapest deal available is Sky’s lowest-cost product, a £5 a month package that gives SIM Only customers 500MB of data with pay-as-you-go calls and texts.
While Sky doesn’t say which of its deals make up the 108,000 new customers this financial quarter, SIMOnlyDeals’ own research shows that the top three Sky Mobile deals are these bundles.
We've had a strong start to our new financial year with good revenue growth and excellent profit growth as investments we've made come through.
Against the backdrop of pressure on consumer spending and lower spend on UK television advertising, we were particularly pleased with our own... growth of 15% in our Established Business. We continue to see good demand for our products and services with 51% more new customers joining Sky than a year ago; we surpassed the milestone of 60 million subscription products; and pay-as-you-go sports and entertainment buys grew by 12% to 9.6 million.
In the UK, customers are responding well to our entry into the mobile market.
Looking ahead, despite the uncertainty in the broader consumer environment, we remain on track with our plans and enter the busy Q2 trading period focused on delivering our clear strategy for growth.- Jeremy Darroch: Group Chief Executive, Sky