In their half-yearly review Sky report a strong success for their MVNO brand, Sky Mobile, which launched in late 2016.
Sky Mobile has added 131,000 customers to take its total base to 335,000 in its first year of business.
The mobile arm of the pay-TV giant adds to Sky’s expansive portfolio of products, which include streaming service, NowTV, and ‘next-generation TV platform’, Sky Q.
Sky Mobile is an MVNO (mobile virtual network operator), running on the O2 network.
An MVNO does not build or maintain its own network, instead it piggybacks on one of the Big Four mobile networks to use their call signal and 4G data.
Many MVNOs, like Sky Mobile, offer various SIM Only contracts as a way to entice customers away from established networks – offering low prices that don’t sacrifice on service.
We also continue to make good progress in broadening our revenue growth.
In the half we have grown our Sky Mobile customer base to 335,000, including in Q2 adding 131,000 and increasing our share of handset market sales to 9%- Jeremy Darroch: Chief Executive, Sky
In light of this success, Sky Mobile is doubling down on its investment, with plans to introduce a WiFi Calling service currently in the pipeline. However, there is currently no announcement of an exact release date.
WiFi calling lets customers make calls through a broadband internet connection instead of the cellular network. This is ideal for maintaining a stable call when mobile reception or 4G signal is weak.
Most WiFi calling technology works seamlessly in the background – able to switch between cellular signals, 4G, and WiFi without any interruptions to ongoing calls.
In 2018, Sky will begin what they say is an ambitious set of plans to improve services and launch new products in the UK and beyond.
With its current offerings in mobile, TV, broadband, and landline, Sky’s ambitious growth in the UK doesn’t seem close to slowing down.