LG turn to Q in face of bombing G6 sales 1

LG turn to Q in face of bombing G6 sales

Disappointing sales of the LG G6 have seen the South Korean manufacturer face losses of $117.3 million.

LG’s Mobile business also blamed the rising cost of raw materials for a shocking 4.9% drop in trading. LG turn to Q in face of bombing G6 sales 2

It was meant to be LG’s flagship to put them in touch with the iPhones and Galaxies of this world. But despite strong reviews the G6 didn’t have the elite feel or luxury brand to take on the giants of the smartphone world.

What happened to the G6?

LG’s latest premium model, the G6, was generally well-received by tech critics and praised for its 18:9 aspect ratio display.

However, it received criticism for being more expensive than the iPhone 7 and less impressive than Samsung’s Galaxy S8.

Relying on ‘affordable’ LG Q6

LG is hopeful that the release of their new ‘Q series’ of smartphones and the improved G6+ model will start bringing in the cash once again.

The recently announced Q series will launch with three models – the Q6, Q6+ and Q6a. The standard model, the Q6, sports 3GB of RAM and 32GB of storage. The Q6+ features slightly more memory and storage and the Q6a is their budget option with 2GB of RAM and 16GB of storage.

LG’s line of Q smartphones is designed to be an affordable alternative to premium models.

All Q6 models will feature 5.5 inch FullVision screens – maximising screen size with a ‘bezel-less’ design that keeps the overall handset size to a minimum.

Juno Cho, president of LG Electronics Mobile Communications Company, boasted that: “The LG Q6 is a blend of premium features, great performance and attractive pricing, a combination that is extremely important to us as we look at the way consumers are using smartphones around the world.”

Now out: LG G6+

The upgraded G6+ shares many of the features of the original G6, but features a massive 128GB of storage, improved audio output and supports Qi Wireless Charging.

As another bonus, the G6+ comes bundled with a pair of Bang & Olufsen headphones to make the most of the improved audio experience.

We will have to see if LG’s ‘flood the market’ approach will turn around their dwindling sales.

Keep in mind that LG is a gigantic electronics corporation and that, although their smartphone division is down, the company overall made $12.89 billion dollars in sales last quarter.


Samuel Newman is a consumer journalist and blogger based in Sheffield.
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