iPhone X delay: Apple tells suppliers to slow deliveries 1

iPhone X price set to drop, experts wager

Market analyst experts Kantar Worldpanel are predicting an upcoming drop in the iPhone X price.

This follows the news of Apple smartphones losing market share in both Europe and the USA.

In a three month period from September 2017 to November 2017, Apple lost 3.8% of the USA smartphone market while the biggest loss in Europe saw a 4.2% drop in the UK market.

The iPhone X was greeted with a very strong release in the UK, becoming the highest-selling smartphone in the month of its release.

With a 14.4% share of sales, the iPhone X outsold both the iPhone 8 and 8 Plus, as well as the recently released Galaxy Note 8 from rival company, Samsung.

However, experts doubt that Apple can maintain these initially strong sales for the iPhone X with the smartphone’s lofty price tag.

The iPhone X was the best-selling model in Great Britain in November...though as the most expensive mass-market smartphone currently available it remains to be seen how long it can maintain this momentum at its current price point of £999.

- Dominic Sunnebo: Global Director, Kantar Worldpanel ComTech

In the USA, the iPhone X was outsold by both the iPhone 8 and 8 Plus, no doubt due to their somewhat more affordable prices.

Currently, an iPhone 8 sells for around £600, and an iPhone 8 Plus for £800.

It seems that we may be reaching the upper limit of what people are prepared to spend on their mobile phones, with the iPhone X price at a not-so-subtle cost of £999 – set to barely avoid a dreaded four-digit price tag.

The iPhone X’s stark original design, improved OLED screen technology, and facial recognition software make it an attractive handset for many consumers.

However, a lot of those are clearly waiting for a price drop before they fork out.

As the prices to fall into line over 2018, the most efficient way to save is by keeping to your current handset and switching to a SIM Only deal.

Rolling monthly plans are the perfect way to avoid committing to your old handset for longer than you have to.

By:

Samuel Newman is a consumer journalist and blogger based in Sheffield.
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