Google buys out UK smartphone startup Redux

Google buys out UK smartphone startup Redux

Google has quietly acquired UK startup Redux in a bid to extend the technology in its Pixel 2 and Pixel 2 XL smartphones.

Cambridge-based Redux manufacture and build technology that uses haptic feedback vibrations to turn phone and tablet screens into speakers.

The company was founded in 2013.

Its website is now down, but previous versions reveal how engineers were working on ‘panel audio’, which removes the need for an independent speaker in a handset.

Redux also created options for users to carry out different tasks on a phone depending on how much fingertip pressure is applied to the screen.

Google has made no statement on the acquisition. Shares in Redux have been transferred to Google’s parent company Alphabet.

It’s a sign that Google is attempting to innovate its way out of serious competition from Apple’s flagship iPhone X.


Tom is a tech journalist and Editor at
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