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Glastonbury 2017 breaks social media records with 54TB data

Glastonbury 2017 has broken records by becoming the most shared live event of the year so far.

Festival-goers used an impressive 54TB of data during the music festival, with revellers sharing their experiences across Facebook, SnapChat and Instagram.

Glastonbury 2017 breaks records with 54TB data 1

Over nine terabytes of the data was used to upload pictures and videos of performances by the likes of Radiohead and Katy Perry – an increase on five terabytes last year.

The ‘extraordinary amount’ of data used is equivalent to 13.5 million downloads of Sunday headliner Ed Sheeran’s hit single ‘Shape of You’ or 560 million selfies on Instagram.

Mobile provider, EE, analysed how the data was used across the event and declared it the most shared live event of 2017.

Festival-goers also listened to over 430,000 streams of songs as part of Apple Music’s integrated service.

More mobile capacity was added to handle the vast number of revellers, which EE says is the ‘world’s largest and most powerful’ temporary 4G network.

A permanent mast has been installed on the 900 acre site as part of EE’s ongoing plan to increase 4G coverage across the UK.

Once again Glastonbury firmly cements itself as one of the biggest and most exciting music events on the planet – and people want to share their experiences when they’re there.

54 terabytes of data is an extraordinary amount, but with video applications like Facebook Live, Instagram Stories and Snapchat Stories in the palm of every festival-goer’s hand, we can only see this number increasing at each event.

- Mat Sears: Director of Communications & Sponsorship, EE

The Worthy Farm bash saw a 116% increase in data usage over the five-day event compared to 2016.

EE is the UK’s largest mobile provider and the largest 4G provider in Europe. Its 4G network reaches 95% of the UK.

Over 20 million viewers tuned into Glastonbury coverage on the BBC, yet another record broken by the 2017 festival.

The eclectic event was headlined by Radiohead, Foo Fighters and Ed Sheeran. Artists such as Chic, Craig David and the Bee Gees also performed on the Pyramid Stage.

By:

Aran is a technology journalist with an interest in consumer issues.
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