Facebook is doing an Amazon. After destroying the advertising market Mark Zuckerberg is now turning his attention to TV with Facebok Watch.
What is it?
Well, it’s not a watch like Apple Watch, instead it’s a place within the Facebook app where you can watch original videos produced in-house by the social media giant.
Potentially this means more money for smaller producers, opening up the TV landscape to online-first producers.
At first Facebook Watch is linking up with youth-focused brand Vice Media and big sports enterprises like Major League Baseball to get the ball rolling in content terms.
Facebook believe that while people do like discovering and sharing viral clips direct from their news feeds, they also want a dedicated place where they can go and watch high-quality video.
Only a select invited few in the US will have access to Facebook Watch for now, until all the kinks are worked out.
But you can expect a personalised video feed with live emoji reactions and comments from Facebook friends, in the same style as Facebook Live.
Daniel Danker, Director of Product for Facebook explained: “We think Watch will be home to a wide range of shows, from reality to comedy to live sports.”
“To help inspire creators and seed the ecosystem, we’ve also funded some shows that are examples of community-oriented and episodic video series.
“Watch will be available on mobile, on desktop and laptop, and in our TV apps. Shows are made up of episodes — live or recorded — and follow a theme or storyline. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes.”
Facebook say that successful shows will be ones that produce high real-time engagement, connect directly with fans, or bring communities together.