Everything you need to know about VOXI: Vodafone's new SIM Only brand

Everything you need to know about VOXI: New Vodafone SIM Only brand

Vodafone have launched an all new SIM Only network called VOXI, sporting zero-rated data plans and youth branding to draw in the under-25 crowd.

VOXI is an MVNO operating on Vodafone’s 4G network, specifically designed as a dedicated service for that most elusive of of breeds, the social sharing-obssessed millenial.

VOXI only sell 30-day rolling plans, which means no contract and no credit check.

For the status-centric teenager in your life there’s all sorts of add-ons, like one-off designer phone cases and the like.

Everything you need to know about VOXI: Vodafone's SIM Only brand

Mobile brand Three recently made a similar move to Vodafone, with the launch of its own SIM Only MVNO, SMARTY.

Social media first

VOXI’s standout offering comes in the form of zero-rated data.

This is specifically catering to the most common pastime of millennials – social media. With zero-rated data, VOXI customers can freely use the following apps without any cost to their data allowance:

  • Facebook
  • Facebook Messenger
  • Instagram
  • WhatsApp
  • Pinterest
  • Snapchat
  • Twitter
  • Viber

VOXI are also actively seeking new partners to participate in their zero-rated schemes, with the promise of data passes for video and music services to be added into their lineup “soon”.

When announcing VOXI’s launch, Nick Jeffery, CEO of Vodafone UK, said: “Vodafone has been working hard to understand the specific needs of our customers. We know today’s young generation use their phones in a completely different way, with social media at the very centre of their lives. They want services that put their needs first.”

In an effort to keep things as simple and transparent as possible, VOXI only offers three different pricing plans:

  • £10 a month for 2GB of data
  • £15 a month for 5GB of data
  • £20 a month for 15GB of data

All the plans feature unlimited texts and calls and zero-rated data roaming within the EU.

Things may seem simple on the surface, but calculating the data allowance you need when zero-rated is added into the mix can be a challenge and if you run out of your allowance, all your zero-rated privileges go out of the window.

To make things easier, VOXI will automatically alert customers when they have used up 80 percent and 100 percent of their data allowance.

If you’re on too much, or not enough data, you can easily switch to a different plan at the end of the 30 days through the VOXI website.


Samuel Newman is a consumer journalist and blogger based in Sheffield.
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