EE has topped the charts once again for good quality mobile video in London, with researchers giving the network a score far surpassing its rivals O2 and Vodafone.
This June 2017 study by RootMetrics gave EE top marks: scoring EE a near-perfect 4.5 out of 5 for video speeds in the capital. O2 languished far behind on 2.5 out of 5 while Three was especially poorly rated with a paltry score of just 1 out of 5.
The 4.5 rating awarded to EE means playback when streaming on YouTube is reliable and smooth.
Other accolades were handed out for good quality resolution and low rates of playback failures, buffering and video freezing.
The operator has performed strongly in previous Rootmetrics analysis.
EE has the most 4G coverage in the capital, and as a result videos streamed on it are consistently high resolution and offer consumers the smooth experience they expect.
However, Three, whose 4G coverage isn’t as consistent, frequently suffers drops in quality for streaming.- Scott Stoneham: General Manager for Europe, RootMetrics
The tests were based on how often each operator connected to 4G, with some services falling back onto slower 3G networks.
The score does not take into account the costs or perks offered by each company, but is based entirely on the quality of service and connectivity.
The study also showed consumers can easily stream videos in 720p (HD ready) resolution over 95% of the time on EE’s network. Again, Vodafone and Three feel short, with 80% and 75% respectively.
EE has the largest 4G footprint in city areas, which provides faster speeds and more comprehensive coverage.
This gives the operator a distinct advantage over its rivals, especially in rural areas where performance and network coverage may drop.
Three has the smallest 4G footprint, a factor in its comparatively poor showing. This may be a result of Three’s ‘all-you-can-eat’ data packages, which are uncapped, and put more strain on their network.
Other companies including EE offer capped services, with limits imposed to improve connectivity for customers across the network.
As competitors improve and expand their services, other networks may be able to close the gap in future.
As video usage has boomed, RootMetrics said it plans to extend its video testing study to other areas of the UK.