Claire Lorains bags Tesco Mobile top spot as new CEO 2

Claire Lorains bags Tesco Mobile CEO as Vollmer out

Tesco Mobile have reshuffled at the very top of the company with Chief Executive Anthony Vollmer replaced by Claire Lorains.

Tesco staff were reportedly informed of Vollmer’s departure through an internal email sent out on 19 April.

Lorains will start her new role on 2 May 2017.

She joined Tesco in 2002 as a graduate in business planning and moved up through the organisation as a buyer, then senior buyer in household cleaners, wine and groceries.

The University of Warwick-educated Lorains (pictured below, right) has been Tesco’s Category Director for Fish, Meat, Poultry and Eggs since May 2014.

Claire Lorains bags Tesco Mobile top spot as new CEO

Tesco Mobile launched in 2003, operated by its supermarket parent company and using the O2 network.

It recently scored top marks from Ofcom for customer service to the detriment of its much better-known rivals.

The Financial Times reported in December 2016 that Vollmer (pictured above, left) was considering a move to Virgin Media, but it was dismissed as “just speculation”.

Under Vollmer Tesco Mobile grew to become the UK’s fifth largest mobile network with over 4.8 million customers.

It also opened 440 Tesco Mobile phone shops in supermarket stores and on the high street.

Claire Lorains bags Tesco Mobile top spot as new CEO 1

In a statement Tesco Mobile told SimOnlyDeals.co.uk:

After nearly six years with us, Anthony Vollmer has decided to leave Tesco.

Tesco Mobile is now widely respected not just by its mobile peers but also by organisations like Ofcom and Which? for its service excellence and its innovative, customer champion approach.

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Tesco Mobile said Vollmer was expected to leave Tesco later in 2017.

He had been the Chief Executive of Tesco Telecoms and Tesco Mobile CEO since 2013 and was made Chief Executive of BT-owned Plusnet in 2011, before moving to head up Tesco’s broadband division in 2012.

On Lorains, a spokesperson for Tesco Mobile said:

We’re very pleased to announce the appointment of Claire Lorains to CEO Telecoms and Tesco Mobile, starting 2 May.

Claire joined us in 2002 on the insight graduate scheme and following roles in Marketing and Tesco dotcom, moved to Product in 2007.

Claire has contributed hugely to Product over many years and we are delighted she will now bring her leadership qualities to the Tesco Mobile team.

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By:

Tom is a tech journalist and Editor at SimOnlyDeals.co.uk.
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