Larger screens and older people upgrading to 4G devices have pushed smartphones past computers as the way most people get online, new research suggests.
It’s the first time smartphones have become the preferred method to access the internet in the UK, and comes from eMarketer’s latest UK Time Spent With Media forecast.
While the number of people accessing the internet regularly is only expected to grow 2.4% by the end of 2017, researchers saw higher than expected smartphone use among those age 45 or older.
“A majority of growth will come from older people upgrading their feature phones, encouraged by affordable models, improved device functionality and larger screens,” say eMarketer.
Instagram and Snapchat winning over Twitter
And the main reason why smartphones eclipsed desktops and laptops people watching videos on social media along with the popularity of messaging apps.
Instagram and Snapchat continue to grow quickly in the UK.
Instagram’s user growth will outpace Snapchat’s, increasing 34.8% to 16.7 million users in 2017, while the latter will jump 20.2% to total 14.0 million.
Smartphones outpace PCs
In 2017, adults in the UK now spend an average 1 hour 59 minutes a day on their smartphone, overtaking daily time spent on desktops and laptops by a minute.
eMarketer forecast this gap to widen, with daily time spent on smartphones approaching 2 hours 14 minutes by 2019 against 1 hour 54 minutes for home computers.
“Mobile use is increasingly coming to mean smartphone use in the UK, so it’s no surprise to see the time spent forecast tilting evermore in that direction,” said eMarketer senior analyst Bill Fisher.
“The trend within this trend is the growth in social media and video time. More than any other media on any other device, UK adults are migrating their social media and video habits to smartphones.”
Data is the key
SIM Only deals with large data packages are becoming ever more important to UK consumers as they hold onto their phones for longer but video viewing and social media use continues to rise.
And the over 45’s driving the rise of the smartphone are less likely to keep up with the cycle of buying or upgrading to a new handset every two years.
That dubious honour falls to the under 25s. Younger people latch on to ‘must have’ devices with fingerprint scanners and 4K-ready displays but which come with a hefty cost rising to hundreds of pounds over the course of a contract.
Phones up, tablets down
Tablets have enjoyed a period of popularity, especially for home users and school-age children. The use of tablets for educational devices in schools helped to drive that growth, but it is now levelling off. Still, at least 35.6 million people, or more than half of the UK population, will use a tablet at least monthly in 2017.
The audience using tablets is expected to grow by 3.1% by the end of the year but to slow dramatically by 2021 as phone screens get larger and manufacturers take advantage of edge-to-edge displays giving developers more real estate to play with.
We’re advanced, but not as we know it
“The UK is one of the most digitally advanced markets in the world,” says the eMarketer report.
“This year, 54.8 million people, or 82.6% of the country’s population, will access the internet regularly.
“Nearly 7.5 million people, or 13.7% of UK internet users, will go online solely via mobile device in 2017. As internet users become more dependent on mobile devices, this figure will rise to nearly 10 million by 2021.”